Thursday, March 19, 2009

Joe Fresh Style Collection '09

Joe Fresh Style is the brainchild of Joseph Mimran, the co-founder of Club Monaco (which is now owned by Ralph Lauren). Known for its affordability and down-to-earth casualness, the Joe Fresh collection is available across Canada in Real Canadian Superstores and Loblaws. (To my friends to the south of the border, Loblaws & Real Canadian Superstores are a chain of grocery stores but also house 'home and lifestyle' sections.) I usually find great staples at Joe's (e.g. t-shirts, hoodies, yoga gear) and once in awhile I find something funky (e.g ruffled blouses, stylish flats).

Last night, Mimran previewed Joe's Fall '09 collection as part of Toronto Fashion Week. In an interview with the Toronto Sun, Mimran said he wanted to offer 'an innocent Canadian ideal.' Perhaps its the cabin fever I'm current experiencing (FYI - today is the official last day of winter) but I'm not getting the the inspiration behind the latest Joe collection. Would you wear a puffy, down-filled skirt? Or a patterned knit cat suit? Maybe I'm viewing the collection too literally. What do you think? Hit or miss?


Brandy said...

Nothing I would love more than to add padding to my hips and thighs...ugh.
Seriously is this actually going to be in Joe? Or is it a concept show?

The Professional Bridesmaid said...

LOL. I know what you mean! Not sure if this a concept show...certainly looks like it! I know in the past, Joe's shows previewed the actual collection (I mean, obviously, the clothes are modeled by girls with waists the size of my finger). Guess we'll have to wait and see!

Krista said...

Weird. I don't get it either. What's up with that black and white striped dress? It makes the model look so tall she'll fold over in the middle.

And a down filled skirt with a sheer top is not very practical. If it's cold enough for down, you need more than just a short skirt and a sheer top.

Related Posts Widget for Blogs by LinkWithin